Founder Workshop: The art of storytelling

​Learn how to turn your idea into a story that captures attention, builds an emotional connection, and drives action.

Guest John Kundly will teach the Hook → Value framework for persuasive pitches: open with a hook, then make the value concrete through ROI and the Cost of Inaction. He will show live how the same product is pitched differently to customers and to investors, then coach volunteers on their 30-second pitches in real time.

Who this is for
Founders working on how to tell their story, whether to a customer, an investor, or someone they just met.

You will leave with
- A repeatable framework for crafting persuasive pitches
- A way to show value through ROI and Cost of Inaction
- One product story tailored for customers and for investors
- Actionable feedback on your own pitch

Preparation: come with a 30-second pitch about an idea, product, or project you would like to share.

About John
John Kundly is a Los Angeles executive coach and the founder of Reach With John, where he coaches leaders and works as a fractional COO. He has spoken to executive teams at companies including SpaceX.

Hosted by
Divyansh Goel, VP of Founder Experience and Founder of Stencil.

Part of the EVMA Founder Workshop Series. RSVP to save a spot. Questions: mba.evma.club@marshall.usc.edu

This program is open to all eligible individuals. The Entrepreneurship and Venture Management Association operates all of its programs and activities consistent with the University's Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.