

The Sales Collective
The Sales Collective is bringing together the people shaping the future of sales in hospitality.
We believe sales deserves a bigger voice within our industry.
Sales is fundamental to the success of hospitality businesses, yet conversations around sales culture, leadership, technology and commercial performance are often overlooked. The Sales Collective was created to change that - bringing together ambitious sales leaders and operators to share knowledge, challenge thinking and raise the profile of sales across hospitality.
For our first event, we’re bringing together an incredible group of industry leaders from across the sector, see below our brilliant panellist, for honest and practical conversations around the future of hospitality sales.
We’ll be discussing what it really takes to build a strong sales culture, how sales can become a true part of wider business culture, the technology changing the way hospitality businesses sell, and how we can improve enquiry management, conversion and commercial performance - while exploring the challenges facing sales leaders and what the future of hospitality sales could look like.
Our Panellists
We’re delighted to welcome:
Andrew Strugnall - Head of Sales | Arc Inspirations
Barry Devine - Operations Specialist | formerly The Alchemist
Rachel Lamb - Area Sales & Marketing Manager | Hard Rock Cafe
Jessica Southworth - Sales & Marketing Director | Troo Hospitality
Beth Denham - Head of Sales | Lane7
Becci Thompson - Chief Commercial Officer | Co-op Live
Antonia Lallement - Sales & Marketing Lead | Nells
Key Note Speaker
Sasha Lord | Chair of the Night Time Industries Association
Hosted By
Lucy Noone Blake | Hospitality and Communications Consultant
The event is proudly sponsored by Revvue, the AI-powered platform helping hospitality businesses transform the way they manage sales enquiries, improve response times and increase conversion.
☕️ COFFEE and 🍽️ LUNCH including in your ticket, also plenty of opportunity to share ideas, build relationships and connect with people facing the same challenges across the industry.
This is the beginning of The Sales Collective… Welcome!
This event is exclusively for hospitality operators and senior industry leaders. Suppliers are not eligible to attend - but stay tuned for future Sales Collective events.