SHOW ME THE ROI: Turn ABM into Revenue with SDRs (and AI)

​“It’s so fun to defend marketing investments to the CFO & CEO” said no marketing leader, ever.

​Sometimes it’s hard to prove the ROI of the brand campaign, or the conference that ate up a quarter of your annual budget.

​With only 5-10% of accounts in market to buy each year, how can you ensure that each dollar (or pound) is put to good use?

​Trinity Nguyen, CMO at UserGems, Ben Smith, Director of Global Marketing at Reachdesk, Catarina Hoch, Global Head of Demand Generation at memoryBlue will join Sarah Wallek, founder of Demand Gen London for a panel discussion on October 13th to discuss how to convert ABM into revenue with SDRs and AI.

​Join live to learn how other demand gen teams are wrestling with:

• ​Marketing or sales? Who should SDRs report to.

• ​In-house or outsourced? The pros and cons of building an SDR team.

• ​ABM that delivers. How to produce pipeline, not just random intent signals.

​This event is run by Vibe M@rketing Ltd. on behalf of Demand Gen London. We use your details to manage the event and send you Demand Gen London updates. When you register, we'll share your details with our sponsors, who may contact you.

​Photos will be taken at the event and used on social media afterwards to promote the event. If you'd prefer not to be photographed, please tell the photographer on arrival.