How Food & Bev Brands Get Built, Vol 3

​What does it actually take to build something in food and bev? This edition of the series looks at the bets retailers make every day: stocking a shelf with brands nobody's heard of yet, and trusting their gut that the right customers will find them.

​We're joined by Celia and Joe Catalino of Of All Places on Solano Ave and Sophie Mosgrove of Superette Market in Sacramento — two shops whose shelves are filled with brands you haven’t heard of (yet). All three are food entrepreneurs themselves, here to talk about what they've learned sourcing and betting on emerging brands: what made them say yes, what didn’t pan out, and how they’ve learned the difference.

​Hosted by Margarita Florez Vasconcelos from Showoff and Marisa Sanchez-Dunning from If Only Creative, this series is about the origin stories nobody tells and the people who showed up when it mattered. Conversation, Q&A, then stay for snacks and conversation.

​Vibes: Unvarnished, founder-y