EIS Talks #3: Built to Last - The Sustainable Personal Brand
An EIS Talks masterclass on personal branding, authenticity and staying relevant beyond trends and algorithms.
📅 Wednesday, 25 November 2026
🕡 18:30 - 20:30 (EET)
📍 Location: EFdeN Sustainable City, Bulevardul Pache Protopopescu 66, Sector 2, Bucharest
How do you build a personal brand that stays relevant without constantly chasing trends, algorithms or the pressure to be visible?
Today, building a personal brand can feel like a never-ending race for attention. There's always another platform to master, another trend to follow and more content to create. But what happens when keeping up with the platforms starts taking more energy than the work you actually care about?
Join us for the third EIS Talks masterclass with DaddyCool to explore how to build a personal brand rooted in who you are, what you believe in and the value you bring to others. We'll talk about finding your voice, growing an audience without losing yourself and creating something that can evolve with you over time.
Our guest, DaddyCool, is the founder of MENtalks, a content creator and entrepreneur, and an alumnus of EIS Haita 1. He brings his firsthand experience of building a personal brand and a community to a conversation about authenticity, staying relevant and creating meaningful connections that last.
What we'll explore:
Identity and values: Building a personal brand that reflects who you are and what matters to you.
Beyond trends and algorithms: Staying relevant without constantly reinventing yourself for the next platform.
Creativity without burnout: Finding a sustainable rhythm that leaves room for inspiration, work and life.
Authenticity through change: Growing and evolving without losing what makes your voice yours.
Trust and connection: Building meaningful relationships with your audience that go beyond likes, views and follower counts.
Whether you're an entrepreneur, a creator, a professional building your reputation or simply someone figuring out how to show up in the world, this conversation will offer fresh perspectives on making your personal brand work for you in the long run.
Bring your questions, your experiences and your curiosity.
About EIS Talks
EIS Talks is a masterclass series by the European Institute for Sustainability (EIS), an EFdeN programme focused on leadership, sustainability and learning through real-world experiences. The series brings together professionals and curious minds to explore how we can make better decisions, navigate change and create lasting value.
EIS Talks is made possible with the support of our partners: Coca-Cola, Raiffeisen Bank, Nhood, CEETRUS