Does good equal growth?

​Join us for an afternoon exploring one of the most important questions facing purpose-led brands today: do consumers truly care about sustainability claims - and does that translate into sales?

​We’re bringing together leading founder voices from across the B Corp community, alongside experts from Joelson, Gerald Edelman, and NielsenIQ, to uncover where sustainability messaging resonates, where it falls short, and what the data really says about how shoppers make decisions.

​NielsenIQ will share exclusive insights from its newly developed sustainability characteristics, which now track on-pack certifications - including the B Corp mark. Early findings show exciting performance for certified products and brands, offering challenger brands a clearer view of what’s driving their growth and where the biggest opportunities lie.

​Expect an energising mix of founder stories, fresh data, and candid discussion about what “doing good” means in today’s FMCG landscape.

​Event Details

​Date: Thursday 30 April 2026

​Location: Joelson, 2 Marylebone Road, London, NW1 4DF

​Timings

• ​4.00pm - 4.30pm – Registration

• ​4.30pm

  • ​Introduction

  • ​Founder fireside with Joanna Allen, CEO of Little Moons on her B Corp journeys today and previously at Graze

  • ​Insight from the new data sets from NielsenIQ, Tom Patton, Product Insights for West EU

  • ​More speaker announcements to come!

  • ​Panel discussion

• ​5.45pm – Closing remarks followed by networking and refreshments

​Who should attend: Founders, management teams and funders of FMCG businesses, B Corps and aspiring B Corps