School Marketing the Right Way: Your 60-Minute Transformation Guide

​Take part in this focused, high-impact session that distills the core principles of Brendan Schneider’s book, School Marketing the Right Way, into actionable steps for immediate implementation. Brendan wrote this book to help independent school marketers cut through the noise and focus on what truly moves the needle, offering a clear, strategic approach grounded in years of hands-on experience. Learn how to revolutionize your school’s marketing approach through interactive exercises and real-world examples, from developing targeted personas to leveraging AI tools. Perfect for busy school marketers who want to quickly maximize their marketing effectiveness.

​SPEAKER: Brendan Schneider is the founder and CEO of SchneiderB Media, a digital-marketing agency that helps schools strengthen enrollment by generating and nurturing prospective-family inquiries. With 28 years of experience in independent schools across admissions, enrollment, marketing, communications, and advancement, he brings an insider’s understanding of the opportunities and constraints school teams face. Brendan is a recognized leader in inbound marketing and the practical application of AI to school marketing. He developed the Fractional Digital Marketer program and SchoolMarketingCRM and founded The MarCom Society, a professional community for K–12 marketing and communications practitioners. He is also the author of School Marketing the Right Way, a practical guide to building effective, mission-aligned school marketing strategies.