Content to Product Marketing: Making the Jump

​Moving from content marketing into product marketing can feel like a bigger leap than it actually is.

​Content marketers already do a lot of PMM-adjacent work: customer research, messaging, storytelling, product education, distribution and launch content. The challenge is knowing what transfers, what gaps to close and how to present your experience in a way hiring managers understand.

​In this 60-minute virtual session, Janhavi Nagarhalli and Jeremiah Ajayi will share what helped us make the transition, what we got wrong along the way, and what we’ve learned from applying and interviewing for PMM roles.

​We’ll cover

• ​The content marketing skills that already transfer to PMM

• ​The gaps to close: positioning, customer research, competitive intelligence, sales enablement, launches, adoption and GTM metrics

• ​How to rewrite your experience in PMM language without exaggerating it

• ​What makes a strong PMM portfolio when your background is primarily content

• ​What to expect in PMM interviews and common mistakes to avoid

• ​Our own experiences moving from content-heavy roles into PMM and GTM work

​We’ll leave time at the end for an open Q&A.

​Who this is for

​Content marketers, SEO professionals, content strategists and marketing generalists who are considering a move into product marketing.

​Format: Virtual · 60 minutes · September 2026