Book Launch! “Founder Led Sales Explained”

​Technical founders who are figuring out how to find and bring your first customers on board, this one is for you.

​Join us to celebrate the launch of Founder-Led Sales Explained, written by Rav Dhaliwal and Ben Wright, GTM Venture Partners at Crane.

​The book provides guidance for pre-seed and seed founders to transition from building a product to building a scalable GTM engine. They show why human-centric conversation and ICP focus are the ultimate competitive advantages in early-stage B2B selling.

​At the launch expect to:

• ​Meet with other technical early-stage founders in London.

• ​Meet Crane's investment and platform teams.

• ​Get your copy of the book!

• ​Walk away with ideas to apply in your GTM strategy.

​See you there!

​Crane is an early-stage, global venture firm investing in the foundational building blocks that will define how technology advances human progress. We back ambitious founders from inception through seed and stay deeply involved as partners, providing strategic guidance and go-to-market expertise to help build enduring, category-defining companies. First to believe. Last to leave.

​​​By attending this event, you consent to having your image captured and such data as you provide to us being retained and used by us for our marketing purposes. The resulting materials, including photographs, videos and audio recordings may be used by Crane Venture Partners in digital and printed materials such as news, website, social media, or other marketing materials. You have the right to ask for the removal or modification of your personal image on any of Crane Venture Partner's materials or to ask us to stop sending you events or marketing information or emails, at any time, by contacting [email protected]. Crane's privacy policy is available here.