Deciphering the AI Overwhelm — Mithra x Women of Email — 9/17/26

​Women of Email has teamed up with our friends at Mithra for an afternoon of networking and insights. Join us in NoMad at on September 17 for a panel discussion followed by networking and happy hour.

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​AI tools promise faster content, smarter targeting, and effortless optimization—but with new tools, tips, and hot takes flooding your feed, it’s easy to feel more overwhelmed than empowered. When does AI actually move the needle, and when does it produce diminishing returns? Where do you even get started?

​In this panel discussion, you’ll learn how AI-forward members of Women of Email are finding creative ways to leverage artificial intelligence to work smarter. Hear how they went from dabbling in AI to harnessing it for meaningful results, and what you can do to stay ahead of the AI curve. You’ll leave with practical advice on how to decide what to automate or augment with AI, and when to stick with more tried and true methods.

​Panelists:

• ​Caryl Ann Zimmerman
  Senior Lifecycle Marketing Manager @ Spotify
  Caryl Ann Zimmerman is a Senior Lifecycle Marketing Manager with over a decade of experience building CRM and lifecycle strategy across B2B and B2C brands including Spotify, Lovevery, and Forbes. She currently leads global lifecycle communications for Spotify, with a focus on turning complex customer data into scalable, high-impact campaigns.

• ​Tricia Babischkin
  Director, Marketing Consulting @ Empathy Lab by EPAM
  Tricia Babischkin is a Director at Empathy Lab for EPAM, where she helps brands make sense of marketing technology, AI, and whatever shiny new thing just landed in everyone’s roadmap. A 20+ year marketing veteran and frequent speaker, she’s passionate about making AI genuinely useful while keeping humans firmly in the picture.

• ​Skyler Holobach
  Founder @ Threadsmith Group
  Skyler Holobach's firm, Threadsmith Group, rebuilds operations inside founder-led SaaS companies. She built the deliverability/compliance practice at Pardot (Salesforce), on a psychology degree and a lot of nerve, then led product at SocketLabs. Claude portfolio @ holobach.com. Hobbies: longsword, crochet, collecting hobbies, cross stitch.

​Moderator:

• ​Jen Capstraw
  President & Co-Founder @ Women of Email
  Jen Capstraw is a speaker, consultant, educator and #emailgeek who sent her first email campaign in 2002. She serves as President and Co-Founder of Women of Email.

​Timeline:

• ​3:00 PM - 3:30 PM | Arrivals

• ​3:30 PM - 4:30 PM | Panel Discussion

• ​4:30 PM - 5:00 PM | Happy Hour

​Space is limited to 50. Share your questions when you register and we'll incorporate them into the session!