​Join Julie Lavergne for the launch of her first book, Strategy Is Not a Plan: Navigating a World That Won't Hold Still

​The event invites you to explore a question many leaders are facing today:

​How do we make good strategic decisions when certainty is no longer available?

​Hosted at Sofia Vintage Motor Café, a space inspired by navigation, the event features a panel discussion:

​The Death of Certainty: How to Make Strategic Decisions When the World Won't Hold Still

​Strategy Is Not a Plan brings together lessons from Julie's career—from engineering and executive leadership, to strategy consulting with 8Ball Clarity, and helping organizations navigate the rapidly evolving world world of AI adoption through ScarlettNova. The book offers a practical system for navigating complexity with greater clarity and confidence.

​Schedule 

• ​6:00 PM: Registration, food, and conversation.

• ​6:30 PM: Welcome, panel discussion, and audience Q&A.

• ​7:30 PM: Networking reception

• ​8:00 PM: Event ends

​Panel Details

​Moderator

​Kinga Petrovai, PhD
Founder of The Art & Science of Learning, Kinga brings a research-based perspective on learning, leadership, and human development, helping organizations across sectors build stronger learning cultures.

​Panelists

​Julie Lavergne
Founder of 8Ball Clarity and co-founder of ScarlettNova, Julie is a strategy consultant, TEDx speaker, host of The Generalist Advantage podcast and of course, author of Strategy Is Not a Plan.

​Manal Sayid
Founder of Sayid Consulting, Manal works with nonprofits and purpose-driven organizations, helping leaders build strategies that are both practical and deeply human.

​Ron Subramanian
CEO of Dynamize Canada, Ron works with small and medium-sized businesses across Canada, helping them scale through innovation, strategic partnerships, and commercialization.

​Event Details 

​Registration is required, and seating is limited.

​Guests will enjoy a complimentary beverage and light charcuterie.

​Copies of Strategy Is Not a Plan will be available for purchase throughout the evening.

​This event is generously sponsored by Kepner-Tregoe, a global leader in problem-solving and decision-making whose approach has strengthened organizations around the world—and meaningfully influenced Julie’s career and work.

​In memory of Julie's mother, all proceeds from book sales at the launch will be donated to Dying With Dignity Canada. Dying With Dignity Canada is a national human-rights charity dedicated to protecting end-of-life rights and expanding access to medical assistance in dying (MAID).

​The journey behind the book 

​This book builds on the ideas explored in Julie's TEDx Talk and The Generalist Advantage podcast, and is, in many ways, an homage to the Generalists who navigate uncertainty every day.

​Watch: TEDx Talk – Beyond Expertise: Why We Need Generalists Now

​Listen: The Generalist Advantage podcast

​Photography Notice: A photographer will be capturing moments throughout the evening. If you prefer not to appear in photographs, please let a member of our team know when you arrive.