Perfecting the art of the pitch: what investors look for

​This session is exclusively for The Pitch 2026 finalists.

​The Pitch - powered by SeedLegals - is the UK and Ireland's largest pitch competition connecting UK founders with expert mentors, potential investors, unrivalled networking, and prizes worth up to £25k!

​Pitching isn’t just about telling your story - it’s about showing investors why your startup is worth backing. 

​Even the best ideas can fall flat if you don’t know what investors are truly looking for.

​Join mentor, SeedLegals founder and the man behind BBC iPlayer, Anthony Rose, to learn exactly what investors want to see in a pitch, from structure and storytelling to metrics and vision.

​You’ll leave with practical insights and actionable techniques to deliver a confident, compelling pitch that resonates, inspires trust, and maximizes your chance of funding.

​Meet the mentor

​​​Anthony Rose
Co-founder & CEO, SeedLegals

​​​Known as “The man behind BBC iPlayer”, Anthony Rose is a seasoned entrepreneur and the driving force behind SeedLegals, the platform powering a third of all early-stage SEIS/EIS funding rounds in the UK.

​​​With a background in internet video, P2P tech, and social platforms — plus a patent portfolio spanning content discovery and interactive TV — Anthony brings a rare mix of technical depth and commercial know-how to the startup world.

​As SeedLegals co-founder and CEO (and now CEO of The Pitch), Anthony Rose is no stranger to building a business. Behind his impressive portfolio is a bubbling enthusiasm to change things for the better, refining typically challenging tasks and making them accessible to all.