​Your Customers Are Your Funding Strategy, Too

​How to turn the customers you already have into your strongest case for funding

​This Session Is For You If
✅ You have customers or users and plan to raise or apply for funding in the next year

✅ You're not sure what funders want to see beyond your numbers

✅ You want to grow with less dependence on outside capital

✅ You're considering applying to Braze's Tech for an Equitable Future program, now open for Cohort 7

​Details
What: Virtual masterclass followed by a fireside chat

Style: A 30-minute masterclass with Kat Gabrielle, then a 20-minute fireside chat with Sofia Kuta from Braze

For: Founders with early customers or users who plan to raise money or apply for funding

When: Thursday, October 15, 2026 · 1:00 PM ET 10:00 AM PT 7:00 PM CEST

​What We'll Cover

• ​Why funders look at your customers before your pitch, and what they read from them

• ​How customer revenue, pre-sales, and pilots can fund your growth before you raise

• ​Turning customer data and stories into proof for grant applications and investor conversations

• ​How Braze helps founders understand and keep their customers, in a fireside chat with Sofia Kuta from Braze

​What You Could Receive
💸 The customer story funders want to see, built from the customers you already have

💸 12 months of free access to Braze if you're selected for Braze's Tech for an Equitable Future program. Cohort 7 applications are open through January 15.

​About Tech for an Equitable Future
Tech for an Equitable Future is Braze's product grant program for startups with underestimated founders. Selected startups get free access to Braze's full customer engagement platform, so they can build the kind of customer relationships this session covers.

​About The Well Work
The Well Work is a platform of community, capital, and curriculum built to power Black, women, and LGBTQ+ founders at every stage.

​Sponsored by Braze
Braze is a customer engagement platform that helps businesses deliver personalized experiences across email, SMS, WhatsApp, push notifications, and in-app messages, all from one platform.

​Registration indicates your consent to receive communications from The Well Work, Braze, and selected partners.