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The Shopper Experience Evolution (SEE) community brings together experts dedicated to advancing the shopper experience – from the initial spark of a need to its ultimate satisfaction.

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Private Event

Instore execution eats strategy for breakfast

SEE community

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دبي, دبي

Past Event

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About Event

What we can learn from Europe?

What is truly different in MEA vs other markets when it comes to instore execution?

Speakers:

Pascale Hagin, Former Commercial Leader PepsiCo, Arla Foods

Karim Jamil, Co-Founder and Managing director of Vitamin

•⁠ ⁠You will learn about major FMCG concepts from Europe, how to execute on the perfect store.

•⁠ ⁠The rise of retail media into the Middle East, and best class execution examples.

•⁠ ⁠⁠Discounters Europe vs KSA

•⁠ ⁠And on top, you will learn how a boycott in the Middle East changed everything.

Location

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