India is Simpler Than You Think - 5 Commercial Decisions That Shape Success for UK Consumer Brands
India is often perceived as a complex market. Yet many of the challenges companies experience stem not from the market itself, but from the commercial decisions they make before they enter.
Most market-entry programmes focus on compliance, regulations and partner search. Yet the commercial decisions made before entry—around pricing, portfolio, channels and commercial execution—often determine whether a brand succeeds or struggles in India.
In this webinar, you'll learn:
Why India is commercially simpler than many companies assume
The five commercial decisions that have the greatest impact on market-entry success
The common—and costly—mistakes brands make before entering India
A practical framework to assess your organisation's readiness before committing significant time and investment
With more than 25 years of commercial leadership across Mondelez, L'Oréal, Diageo & AkzoNobel—and first-hand experience co-founding a consumer goods startup in India—Parth Udia, Founder of NxStep will share practical commercial frameworks grounded in real operating experience and shaped by decisions made inside the market, not simply observations about it.