Chief of Paid Roundtable: 5 Key Benchmarks for Paid Media Agencies - Peter Czapp, BenchPress
Our guest: Peter Czapp peterczapp
We're joined by Peter Czapp, co-founder of The Wow Company and the person behind BenchPress, the annual benchmarking survey of UK independent agencies. He has been benchmarking agencies for over twenty years.
Peter brings the five critical benchmarks that agencies need to pay attention to across people, sales, clients, time, and finances, including what a gross profit margin actually looks like once it's calculated properly, and where hourly rates really sit.
This is your opportunity to see where your agency sits among your peers and to work out what you need to do to improve your performance.
Things we'll cover (time-dependent)
The five benchmarks, the averages, and how to calculate yours so the comparison is meaningful
What best practice looks like, including case studies from top-performing agencies
Simple steps for you to improve your results in each area
What the segment-specific benchmarks would look like, and what it takes to get them built
This one is for agency owners with fee income between £1m - £10m. That's the group who will benefit most. We'll check before confirming your place.
Grab a lunch-time coffee and join the conversation.
Chatham House rules apply.
This session will not be recorded.
We take a transcript and, afterwards, with your approval, turn it into a written summary of the room's insights. Everyone who attends gets a copy, and we publish it on Chief of Paid.
Limited to 10 Chiefs.