

Play Cards, Learn Transfer: A 90-Minute Taster Session
What we will explore
What factors determine learning transfer success?
How can L&D leaders, facilitators, and consultants systematically increase the transfer of learning events?
And which tools and interventions promote transfer effectiveness?
In this 90-minute session, you will get a taste of Transfer Designer Certification. We will introduce the 12 levers of transfer effectiveness, based on 110 years of scientific research reviewed by Dr. Ina Weinbauer-Heidel from the Institute for Transfer Effectiveness (www.transfereffectiveness.com).
In the full certification, participants learn to design and implement customised, research‑based transfer concepts for their own programmes. They work with the 12 levers to develop transfer tools and interventions tailored to their company, topic and audience, and they receive ongoing support, resources and community to apply these ideas in practice.
In this taster, you will receive a set of 12 Lever Cards as part of your registration.
The cards give you an overview of the 12 levers. We’ll guide you through a process to identify possible transfer barriers in your programmes. Based on the barriers you identify, you’ll then explore practical tools you can try to make your programmes more transfer‑robust.
Rather than a lecture, this will be a guided, interactive session that invites reflection, discussion, and a bit of playful experimentation with the idea of transfer.
Who this is for
This session is ideal for:
L&D professionals and HRD practitioners
Training designers and facilitators
Learning & development consultants
People leaders and anyone who sponsors or influences learning in their organisation
Curious practitioners who want to understand how to make learning more effective in practice
This is an open‑door session for anyone who wants to start, deepen, or refresh their thinking about transfer.
Join us
If you’re interested in learning transfer, practical tools, and thoughtful conversation with peers, we’d love to have you join us for this 90‑minute taster session in Hong Kong.
A small session with a bigger purpose: to help more people in Hong Kong think about transfer, talk about transfer, and apply transfer in practice.