Creating a Compelling Narrative for a Diverse Coalition
A central challenge for any coalition working on tough social issues is to find a concise, effective way of defining their common aim - one that is shared with equal enthusiasm by all coalition members, which can also be the basis for consistent and persuasive communication externally.
In this workshop Future Narratives Lab will draw upon our experience and work with attendees to explore the most effective ways for coalitions to achieve this aim.
This workshop is the first in a series of three free workshops from Future Narratives Lab, entitled Effective Narratives & Messaging for Coalitions. It will cover:
How to map the narrative landscape around your issue, to provide the context for informed discussion on collective positioning
How to assess the optimal space of values alignment between coalition and intended audience
Examples of a simple structure to use when building a compelling narrative for a diverse set of organisations
We’ll also hear from a guest speaker, Mark Raven, Europe Communications Manager at 350.org, talking about his experience creating a shared narrative for a large and conflicted set of organisations, under time pressure.
This session is for you if:
You work in communications and campaigning
Your organisation is part of a coalition
You see the value of a compelling shared narrative
Our aim is for participants to leave with a set of concrete examples and methodologies they can use to inform their future work, and specific practical progress on their own organisational approach.
You can find out more details on the second workshop on 4th December (Translating complex research into powerful stories) & third workshop on 11th December (Developing tested messaging to influence public & elites) here and here
If you have further questions, please email hannah@futurenarrativeslab.org
About us: Future Narratives Lab is a non-profit that works with campaigns, coalitions and other partners tackling complex social issues to help them overcome narrative barriers, and develop and test more effective strategies and messaging.