How e-comm businesses can scale & prepare for Q4

​Q4 can be the biggest growth opportunity of the year. It can also be where scaling starts to hurt.

​Revenue is up. Ad spend is up. Customer acquisition is up.

​But so are creative costs, CPMs, cash flow pressure, and the risk of scaling too aggressively.

​In this live session, we'll break down how high-growth ecommerce and subscription brands can prepare for Q4, build the right creative strategy, and scale spending without losing control of the numbers.

​Our speaker Johnny Kam has worked with the likes of Vogue and Men’s Health managing $1M-$20M in ad spend per month.

​He’ll use that experience to break down what actually works when you're scaling into Q4.

​What you'll walk away with

• ​How to think about 2026 Q4 costs, cash flow, and budget allocation before increasing your spend

• ​The proven creative formats and approaches that work

• ​The mindset shift needed when you're spending at scale

• ​Spending and scaling approach for subscription businesses

​Who this is for

​This session is built for ecommerce founders, growth leaders, and performance marketers who run or manage a brand doing $50K-$100K in daily revenue

​Your hosts

​Sebastian Novinsek
Co-founder & CMO at Influee, working with 1,500+ DTC brands and performance agencies, with more than $12M paid out to UGC creators. The platform gives brands access to more than 110,000 creators across 24+ markets.

​Johny Kam
Creative Strategist who has worked with 100+ 8-10 figure DTC brands and generated more than $50M in trackable sales, with millions in ad spend behind his creatives.