Dear Economy: A story about collapse and rebuild

​Is there a Future in this Economy?

​What if good intentions and hard work aren’t enough—unless we rethink the most fundamental system of all: how our economy works?

​At this Tech Arena side event, AstraZeneca and EY Doberman invite you to step into the immersive experience Dear Economy, where you’ll explore the challenges and possibilities of an economy that operates within the planet’s boundaries.

​Created by EY’s futures lab SALLY, together with designers and researchers, Dear Economy combines speculative storytelling with a hands-on workshop. Participants are invited to develop experiments that challenge today’s economic assumptions—and prototype alternatives from the ground up.

​The experience is aimed for you who wants to help build a more sustainable future: business leaders, founders, technologists, designers, and change-makers.

​Dear Economy has previously been experienced by hundreds of business leaders across the Nordics. Now, it’s time for Tech Arena.

​Practical information
This is an on-site side event at Tech Arena 2026.
A valid Tech Arena ticket is required for entry to Strawberry Arena.
The side event is independently organized and hosted by the organizers.
For questions (or praise!), please contact the event hosts.