TMA x Shweta Bhatade: Finding Your ICP

​You wrote an ICP once. It went in a slide. You never opened it again.

​So you sold to whoever replied. Now you have twelve customers in eight industries, none of them referenceable, and a pitch you rewrite every call.

​45 minutes on:

• ​Where to actually start

• ​Why firmographics are the output, not the starting point

• ​How to score segments

• ​Who signs, and how they pay

• ​The customers to turn down on purpose

• ​The 10-minute test that tells you if your ICP is rea;.
  
  We'll run it live on one company, from nothing to a named beachhead. Bring your own and you'll leave with a first draft of it.