LinkedIn content 101

​about this session

​this time, the speaker is... me. a lot of you know me from this community, but by day i'm a content strategist. i've spent years building content systems for tech companies and communities, and LinkedIn is where i've built most of my own network (it's also how many of you found girlhood!).

​so many of you have mentioned wanting to be more visible, build a personal brand, or finally start posting. but the perfect moment to start is a myth, and waiting for it is just fear with better PR.

​in this session, i'll walk you through exactly what i'd do if i were starting on LinkedIn from scratch today. no fluff, no "post every day" pressure, just the practical steps to set up your profile, plan your content, and actually stay consistent.

​what we'll talk about

• ​how to audit your profile before you post a single thing (photo, headline, about section, the works)

• ​how to find your content gaps: what your profile says about you vs what you want to be known for

• ​the love, educate, sell framework for planning what to post

• ​how to pick a posting rhythm you'll actually stick to (spoiler: it's less than you think)

• ​why writing time and posting time are two different things

• ​the difference between building in public and celebrating in public

​20-minute presentation plus 10 mins of Q&A where you can ask me anything 🫶