Diagnose Before You Pitch: A Discovery Call Workshop for Fractional Leaders

​Your prospect's first answer is rarely the real problem. Gus Byleveld teaches the exact question framework he uses to find what's actually going on — then runs it live.

​Gus once asked a prospect why a new customer would buy from them. They answered with why their current customers buy. That gap was the entire lesson: the first problem a prospect names is almost never the real one.

​In this 45-minute workshop, Gus teaches the actual question stack he uses to uncover the real problem — business and emotional — before he ever recommends anything. Then he runs it live: a few attendees will get pulled up for mock discovery calls, coached in real time, so you watch the framework change a real conversation instead of just hearing about it.

​WHAT YOU'LL WALK AWAY WITH

• ​A repeatable framework for uncovering the real problem — business and emotional — before you propose anything

• ​A live demonstration of the framework changing a real conversation, not just a slide explaining it

• ​A clear sense of what separates an advisor prospects trust from one they just hired

​WHO THIS IS FOR

• ​Fractional leaders who want to move past "vendor" conversations

• ​Anyone who's pitched too early and felt the prospect pull back

​Open to everyone — no Knex membership required.

​PRESENTED BY
Knex

​FEATURING
Gus Byleveld, Fractional Chief Revenue Officer