From DTC to Walmart, Costco, and More: How Farm Girl Knew It Was Ready for Retail

​Farm Girl didn't build a nine-figure cereal business by choosing between DTC and retail.

​They used each channel to do a different job.

​Early on, DTC helped Jennifer Boville and her team figure out what people actually wanted.

​Which products worked.

Which ones didn't.

What customers kept coming back for.

Whether they'd actually nailed the taste, texture and audience.

​Then came the bigger question:

​When are you ready to take what you've learned online and make the jump into retail?

​On October 8, join us and Farm Girl co-founder Jennifer Boville for a live conversation about exactly that.

​We'll talk about:

​→ What DTC was actually supposed to do for the business
→ The signals that told Jennifer the product was ready for retail
→ What they had to prove before buyers would take them seriously
→ How their channel strategy changed as the company scaled
→ What happened when Walmart and other retailers entered the picture

​And we'll get tactical for founders at different stages.