Behind the Practice: Scaling thoughtfully: Management insights for chiropractic and physiotherapy clinics

​Growing a clinic is exciting, and with the right foundations in place, it can also feel sustainable and rewarding as you look ahead.

​In this Behind the Practice session, host and Jane Ambassador, Genevieve Drummond, is sitting down with Dr. Hester Potts, clinic owner and board member of the United Chiropractic Association, for an honest conversation about what it really looks like to scale a chiro or physio clinic thoughtfully. Whether you’re running a single location or managing multiple practices, this session is about the systems, decisions, and mindset shifts that help clinics grow without sacrificing clinical standards, team culture, or your free time.

​Dr. Hester Potts will share insights from building and operating thriving practices across both the UK and Canada, including how putting the right foundations in place and using tools helped create clarity, consistency, and breathing room as the business grew.

In this session, we’ll be focused on what’s worked, what’s evolved over time, and the lessons Dr. Hester Potts learned along the way to two practices an ocean apart. We’ll discuss how clinic owners can move out of the constant day-to-day firefighting and into a more strategic role in their practice.

​If you’re curious how other clinic owners have approached growth, and want real-world insights you can reflect on and apply in your own way, then we’d love to have you join us for this session.