​Free · Live · 29 July · 10:00–12:00 (GMT +2)

​Meta Ads have become one of the most powerful growth channels for fine jewellery brands.

​They can also become one of the fastest ways to waste budget when campaigns are launched without understanding how the platform actually works.

​Many jewellery founders focus on finding the next winning advertisement or audience while overlooking the business fundamentals and growth metrics that actually determine whether advertising becomes profitable.

​The reality is that fine jewellery behaves differently from most ecommerce categories. Customers rarely purchase after a single interaction. Trust is built over time, purchasing decisions are emotional, and sustainable growth depends on much more than simply increasing advertising spend.

​This session explores how successful jewellery brands use Meta Ads to acquire customers profitably, understand the numbers behind performance, and build marketing systems that support long-term business growth instead of short-term sales.

​HOSTED BY FRANCESC ALSINA & AUGUSTE CHOCIANAITE

​Francesc Alsina is an ecommerce growth consultant and entrepreneur with nearly 15 years of experience in digital marketing.

​Throughout his career, he has worked on more than 400 ecommerce projects across multiple industries, helping businesses scale through performance marketing, customer acquisition and strategic growth.

​One of his most recognised projects was supporting the ecommerce launch and international expansion of PDPAOLA, helping the Barcelona-based jewellery brand grow from low four-figure monthly revenue into a seven-figure business within just a few months.

​He is also the founder of ROAS Busters, where he advises ecommerce brands on Meta Ads, customer acquisition and sustainable business growth. Having founded several businesses himself, Francesc combines technical expertise with first-hand entrepreneurial experience.

​Learn more about Francesc:

​Website: https://www.roasbusters.com/

​LinkedIn: /francescalsina

​In this session, Francesc will explain how Meta Ads really work for jewellery brands, which metrics founders should monitor, and how successful brands build acquisition systems that generate profitable, sustainable growth.

​In one session, you will learn:

​① How Meta's Algorithm Actually Works

​How Meta decides who sees your jewellery ads, what happens during the learning phase, and why campaign success depends on much more than audience targeting.

​② The Ecommerce Metrics Every Jewellery Founder Should Understand

​Which business and advertising metrics truly matter, how to analyse campaign performance correctly, and why ROAS alone rarely tells the full story.

​③ New Revenue vs Returning Revenue

​Why acquiring new customers is only one part of sustainable growth, how repeat purchases improve profitability, and how successful jewellery brands balance acquisition with retention.

​④ Choosing the Right Growth Strategy at Every Stage

​How advertising priorities change as your business grows and which strategies make sense depending on your stage of revenue and business maturity.

​⑤ The Three Layers of Business Growth

​Francesc's practical framework for understanding how customer acquisition, business performance and long-term brand growth work together.

​⑥ Campaign Pace vs Business Pace

​Why judging Meta Ads too early often leads founders to make poor decisions, and how to evaluate advertising performance within the context of your overall business.

​⑦ The Most Common Meta Ads Mistakes Jewellery Brands Make

​The strategic mistakes that repeatedly limit growth for jewellery businesses and how to avoid wasting advertising budget before scaling.

​⑧ Building a Long-Term Acquisition System

​How successful jewellery brands combine Meta Ads with email marketing, retention, strong creative and business strategy to build predictable, sustainable growth.

​Who this is for:

​Jewellery founders and their teams who are growing their brands independently.

​Marketing managers working within jewellery brands.

​Business owners who want to understand how Meta Ads support long-term brand growth instead of simply generating clicks.

​We review each registration to keep the conversation focused and relevant for everyone attending.

​ABOUT CHOCIANAITE

​Chocianaite Creative Agency is Europe's leading strategy and content production house specialising exclusively in jewellery brand growth.

​For more than eight years, we have worked exclusively with jewellery brands, helping founders grow through strategic marketing, performance advertising, content production and commercial growth systems.

​Our team of jewellery photographers, creative strategists, marketers and e-commerce specialists works with brands across the UK, Europe and the United States, combining data-driven marketing with industry-specific expertise to deliver measurable business results.

​Through our educational events, workshops and community, our mission is to help jewellery founders make better marketing decisions, avoid costly mistakes and build brands that grow sustainably.

​By registering, you agree to receive updates about this and future events.