Personal Branding: Aligning Your Heart, Mind, and Vision As A Creative

​A strong brand leads to loyalty. For ourselves, a strong personal brand gives us an identity that can lead to career opportunities, winning contract projects, and venture collaborations. In this session, branding expert Ari Krzyzek will help you identify your goals as creative and align it with your personal brand that reflects your heart, mind and visions. We’ll also help you discover your target audience, understand them and how to connect with them. Plus we’ll craft your personal brand statement that you can also use as your elevator pitch.

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Ideal participants:

​Creative professionals who are looking to set themselves apart in the vast marketplace. They realize that they are the brand and are looking for a deeper understanding of personal branding. They want to leverage their personal branding to capture the attention of their target audience (companies who are hiring or team leaders looking to outsource their project). They're looking to understand how to create a personal brand as a whole and one that can inspire impact, change or collaborations.

​5 Learning Objectives:

• ​Understand your key values, personal brand attributes and general brand voice

• ​Identifying your brand objectives

• ​Learn how to position your brand as a creative professional, a freelancer, or a creative entrepreneur

• ​Get clarity on your target audience, their pain point, and how you can solve the problem

• ​Strategies on building a personal brand through visual design

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​About the speaker: 

​Ari Krzyzek, Co-Founder & Chief Creative Officer, Chykalophia

​Co-founder and Chief Creative Officer of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps femtech and women-led companies craft a brand that delights their customer beyond a pretty design, deliver no-brainer user experience, and getting them the clarity they need to for their business to thrive online. Additionally, she founded and hosts Creative Women’s Co., serving as a design consultant, mentor and professional peer in support of fellow female entrepreneurs through 1871 Chicago and Interaction Design Foundation.