How to Build Trust and Get the Media to Pay Attention to You

​Join us for a session with Alex Blumenstein, the co-founder of The Peak Newsletter, as he shares his insights on building trust and capturing media attention.

​Alex co-founded The Peak, in 2022. The grew from zero to 8,000 followers in 5 months and then over 110K subscribers in only a couple of years. They were acquired by Zoomer Media for $5 Million in 2023.  

​Alex will be sharing his journey building a personal brand and a media company then talk about real-world examples and strategies that have proven successful in making a lasting impression in the media.

​This session will be an introduction to media pitching and then a Q&A with Alex

​Key takeaways from this session: 

• ​Understanding the media landscape and what journalists look for in a story.

• ​Strategies for building and maintaining trust with your audience and the media.

• ​Tips for crafting your message in a way that is both authentic and newsworthy.

​About Alex:

​Alex Blumenstein is the co-founder, and former COO of The Peak, Canada’s fastest-growing business news outlet, which was acquired by Zoomer Media, home of BlogTO and Daily Hive (TSXV:ZUM) in June 2023. With a successful exit under his belt, he’s eager to talk about all the Ls he accumulated along the way which include failures in drugs, sex and dating (all businesses, seriously) as well as print, consumer and public affairs. 

​Today, Alex is interested in community-building, storytelling, comedy, puppets and whatever else happens to catch his eye.