What Is Podcast PR? How to Build a Campaign That Grows Your Show
What even is PR, and how can we use it to grow your show?
Public relations gets thrown around a lot in podcasting. Sometimes it means press, sometimes it means guesting. And sometimes, it's more vibes-based. But in this session, we're working with Kathryn Musilek (who has been leading PR campaigns for 2+ decades) define that.
This session is about understanding what PR is (+ what it is not), how it differs from advertising and marketing, and how to build a campaign rooted in relationships — staying away from cold pitches — that can meaningfully grow your podcast.
PR isn’t about begging for coverage or sending out tons of pitches to shows that you have no chance of appearing on. It’s about offering something valuable, understanding your target, and knowing how to position yourself so the right people say yes.
You’ll come away with:
A clear definition of PR in the context of podcasting (and how it overlaps with marketing and ads)
How to approach podcast guesting with a PR mindset
What makes a pitch compelling to podcasts, journalists, and media outlets
The building blocks of a podcast PR campaign (timelines, outreach, messaging, follow-ups)
Real examples of campaigns that drove meaningful listener growth
A framework for identifying what you can offer to an interviewer
This event is for:
Podcasters who want to grow their audience beyond existing channels
Creators who’ve heard they should make a PR push but don't know what that means in practice
Anyone considering podcast guesting as a growth strategy
Marketing professionals who want to layer earned media into their campaigns
You’ll leave this session with at least one concrete idea you can act on... whether that’s a pitch angle, a pitching tool to test, or a new way of thinking about your marketing efforts. If not, we’ll give you half your money back.
The Well, It Depends mindset
There’s no one-size-fits-all strategy when it comes to anything in the digital maker space. What works for one show might flop for another.
This event is about giving you the tools and frameworks to decide what’s right for you at your show's stage.
Meet the Presenters
Arielle Nissenblatt
Podcast strategist, writer, and founder of EarBuds Podcast Collective. Arielle works with creators and companies to grow their shows through smart, sustainable audience development strategies. She’s also the host of Daily Tips That May or May Not Help You and runs Well, It Depends: Creator Economy Events.
Kathryn Musilek
Founder of Shark Party Media, a PR and podcast guesting firm based in Brooklyn. With nearly two decades of experience, Kathryn began her career working with Elizabeth Freund at Beautiful Day Media on campaigns for artists like Ringo Starr before expanding into comedians, entertainment releases, and podcasts.
Through Shark Party Media, she’s built deep expertise in podcast PR—leading launch campaigns, guesting strategies, audience growth initiatives, and even podcast award campaigns. When she’s not working, she’s playing piano, scoring films, or debating arthouse cinema over martinis.
Pricing
Sliding scale tickets available. All proceeds go toward paying our speakers and keeping Well, It Depends events running sustainably.