North America Market Entry: From Interest to Real Business Conversations

​Entering North America is about much more than booking a flight, attending a conference, or collecting contacts. The real question is: how do you turn market interest into meaningful business conversations and opportunities?

​Join The Edge and BESCO for a practical session focused on what it really takes to approach the Canadian and U.S. markets in a structured and realistic way.

​Together with Milena Stoycheva, we will explore how companies can assess their market readiness, sharpen their positioning for a North American audience, identify the right partners and stakeholders, prepare for meetings, and use international delegations, summits and ecosystem events as genuine business development tools.

​We will also look at real examples and lessons from previous market-entry activities and introduce the upcoming delegations to Canada and the United States as a concrete opportunity for companies ready to explore the broader North American market.

​The session is particularly relevant for startup and scaleup founders, C-level executives, business development leaders, investors and innovation-driven companies looking for clients, partners, pilots, distribution opportunities, market validation or ecosystem access in North America.

​Expect practical insights, an open discussion, Q&A and networking with one goal: to move from simply being interested in North America to being prepared to do business there.