Join Us for an Exclusive Executive Dinner & Discussion
Navigating the 2026 Media Convergence
Marketing leaders in Paris are warmly invited to join The Ortus Club and Nielsen for an evening of fine dining and candid conversation on Thursday, 11th June. Over a relaxed dinner, senior decision-makers from across the advertising and media landscape will come together to share perspectives, exchange ideas, and explore how convergence is reshaping the future of advertiser value — all in a closed-door, off-the-record setting designed for genuine peer-to-peer exchange.
The Topic
Navigating the 2026 Media Convergence
As the 2026 NewFronts and Upfronts draw closer, media convergence is accelerating across linear TV, streaming, CTV, social video, and emerging ad-supported formats. Fragmentation continues to reshape how audiences are reached, measured, and valued — raising new questions about scale, attention, and effectiveness.
Shifts in viewing behaviour, platform strategies, and monetisation models are influencing where advertiser budgets flow and how success is defined. Competitive pressure is intensifying as brands seek clarity on which audiences will drive future growth and how investment patterns are evolving across the video landscape.
With more inventory, more signals, and more choice than ever before, understanding how convergence is redefining opportunity — and risk — has become increasingly critical for leaders managing advertiser relationships and long-term media value.
How can advertisers navigate fragmentation and inconsistent measurement across ad-supported video?
What approaches help prioritise high-value audiences and benchmark investments across converging channels?
How might media convergence reshape advertiser value and investment decisions beyond 2026?
The Evening
6:30 PM — Arrival of guests and drinks reception
7:00 PM — Welcome and opening address by The Ortus Club
7:10 PM — Short introduction by Nielsen
7:20 PM — Discussion initiated by the moderator and continued by the group
7:50 PM — Appetisers are served
8:20 PM — Discussion ends, mains are served
9:00 PM — Drinks and networking
Who Should Be in the Room
This dinner brings together senior marketing, media, and analytics leaders interested in cutting through fragmentation across linear TV, streaming, and CTV — leaders focused on prioritising high-value audiences, aligning measurement, and future-proofing advertiser investment strategies.
Relevant job titles include CMOs, Marketing Directors, VPs of Marketing, VPs of Analytics, Research Analysts, Paid Media and Performance Leaders, and other senior decision-makers shaping advertiser strategy.
Confirmed Attendees Include
Head of Marketing, AXA
VP Customer Development, Google
Head of Growth, Mercedes-Benz
Director Marketing, Tesco
Head of Global Marketing, UPS
…and more.
How to Join
Attendance is complimentary and strictly by invitation only. To request a seat, simply respond to your invitation or click "Request to Join" above. Once your place is confirmed, you'll receive a calendar invite along with full event details, including venue information and arrival instructions.
The Host
Nielsen is a global leader in audience measurement, data, and analytics, providing the most complete understanding of what audiences listen to and watch. With operations in more than 55 countries, Nielsen helps media owners, advertisers, and agencies navigate the complexities of a fragmented media landscape — delivering the insights needed to make confident decisions in an era of accelerating convergence.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.