Revenue for Breakfast #19 - The Revenue Side of M&A: A GTM Leader’s Reality Check
Your morning revenue fix is on. #19 ✨
The Revenue Side of M&A - A GTM Leader’s Reality Check
M&A sounds exciting on paper - new markets, accelerated growth, strategic expansion.
But on the revenue side, the reality is often far more complex.
In this edition of Revenue for Breakfast #19, we take a closer look at what really happens post-acquisition from a Go-to-Market perspective. From misaligned sales motions to conflicting incentives and messy system integrations - M&A can either unlock growth or slow everything down.
Guest Speaker
We’re excited to welcome Franziska Schneider, VP of Marketing @nilo, as our guest speaker. Franziska brings hands-on experience from the revenue side of M&A, working closely with sales, operations, and leadership teams during complex integration phases. She understands the challenges that arise when combining teams, processes, and systems - and how to turn potential friction into structured growth.
In this session, she’ll share practical insights on what GTM leaders should really expect - and how to navigate the most critical moments successfully.
What You’ll Learn
What happens to revenue teams after an acquisition closes
Common pitfalls in sales & GTM integration
How to align teams, incentives, and processes across organizations
What separates successful integrations from those that stall growth
How to bring structure into post-M&A complexity
Agenda
08:30 – 09:00 → Grab your coffee, meet familiar (and new) faces, feel the vibe 💫
09:00 – 10:00 → Presentation kickoff & table discussion
10:00 – 10:30 → Open networking & exchange before you dive into your workday
Walk in with questions. Leave with clarity.
Seats are limited.
(Why 10EUR? Catering prices have gone up - quality stays high.
Also, a tiny bit of commitment so you actually show up 😉
A small commitment goes a long way.)
Please note: by purchasing a ticket to this event, you agree that photos and videos taken during the event may feature you and will be published on Cremanski & Company's social media channels and other event-related communications.