How to be a Unicorn

​A panel featuring Creatives, Product designers, and Marketers who have played held roles in some of Edmonton’s most notable tech exits: Drivewyze and Jobber. These professionals know what it's like to work in the early, high-pressure stages of startups and scale-ups, where a single hire often fills the responsibilities of an entire team in a larger company.

​This session explores the reality of being a “Unicorn”—a one-person powerhouse expected to wear multiple hats, deliver significant results, and navigate ambiguity. Through candid stories and hard-earned lessons, we’ll dive into how to meet these demands, build momentum, and maintain balance along the way.

​You'll walk away with practical tools, fresh insights, and a better understanding of how to thrive in lean, fast-paced environments—especially in creative roles.

​Hosted by Kevin Forbes, Co-Founder of dac creative. Panelists include Celine LePage (Samdesk), Matt Santos (Fractional Growth Marketer), and Matthew Fagnan (Jobber).