(Private Portfolio Only Webinar) Mark Robinson: How to Build a World Class Sales Engine in readiness for your next Investment Round

​About Mark Robinson:

​Mark is a Silicon Roundabout Ventures LP. He is a 3-times exited tech company founder, the most recent of which has been valued at over $1b. In each organisation he was responsible for the go to market strategy and building out the sales operation beyond founder led sales. Leveraging this practical experience, he helps deep tech founders transform ground-breaking technologies into scalable, market-ready businesses. Focusing exclusively on start-ups navigating the critical journey from seed funding to Series A and beyond, equipping them with the strategies and structures needed to secure commercial traction, predictable growth, and investor confidence.

​About the session:

​Typically, one of the most difficult aspects of selling is getting a first meeting with a prospect. But with deep tech it’s the opposite, it’s relatively easy to get that meeting. After all who isn’t interested in hearing about an innovation which could be groundbreaking. The challenge for deep tech founders is turning “that’s interesting” into “that’s essential”. Generating lots of interest is no good unless you can convert all this interest into paying customers. Being able to evidence commercial traction and having believable forecasts are critical to getting future investor buy-in. Scaling a deep tech startup requires more than just technology, it requires a great sales engine.This session will give an insight into how to build a sales engine including: what investors are looking for from sales, the traps to avoid, qualification, designing reliable metrics, hiring salespeople, pricing, contracts and negotiation, process and tools and how to optimise your go to market using win/ loss data.