

Let’s Talk Trademarks: Protecting Your Brand the Smart Way
Have you ever wondered if your business name or logo is actually safe to use? Or what happens if someone else is or starts using something similar?
This session is for you if:
You’re starting a new business or rolling out a fresh brand and want to set it up correctly from the start
You’ve been running your business but haven’t secured your trademarks yet
You’re not exactly sure how to protect your brand name, logo, or tagline
You want to avoid wasting time or money on a name you can’t protect
What to expect from this session:
A clear, straightforward breakdown of what trademarks are (and what they aren’t)
Practical steps to take before you commit to a name or logo
The most common mistakes I see founders make (and how to avoid them)
Space to ask your own trademark questions
About the presenter:
Colynn O’Brien is a business attorney who works with female founders and creatives to protect their brands with trademarks. She’s all about making legal more approachable, so you can focus on growing your business without second-guessing yourself.