WXO Campfire at BRC in Los Angeles
What's Your Origin Story?
And how would you turn it into an extraordinary experience?
Join our first ever, live, IRL WXO Campfire on the West Coast at the headquarters of one of the world's original experience creators, BRC Imagination Arts.
Founded in 1981, BRC Imagination Arts are masterminds at creating brand experiences that matter and telling stories with purpose. They launched Johnnie Walker Princes Street and have worked on projects for Ford, the Las Vegas Raiders, Talisker, The Rock & Roll Hall of Fame, and many more. They've also led two "storydoing" masterclasses at the World Experience Summit in 2023 and 2024 :-)
With a presentation led by BRC's Maya Guice, Kat Reinbold and Christian Lachel, we'll dive into case studies of how BRC discovered origin stories, and then turned them into compelling experiences.
With the Campfire moderated by James Wallman, there'll be plenty of opportunity to ask questions, share your ideas, learn tools and techniques, and make great connections - useful for your work today, and your career in the future :-)
In anticipation, ask yourself:
What's your personal origin story?
How might you tell that as a walk-through IRL experience? (Or, would you? Or, what sort of experience would it be? No need to get stuck in an experience genre silo!)
Which brands do you know that use their origins story well badly at all?
What brands experiences have you worked for on that we focused on their stories now... & how might the experience changed if they worked with their origin story?
Numbers are strictly limited. We expect demand to outstrip supply, so confirm your place as soon as possible to avoid disappointment.
This IRL WXO Campfire is for WXO members, the 'WXO curious' and the wider experience community. (Of course, priority for WXO members.)