Defense Tech: Building a Global Brand

​Israeli Defense Tech and dual-use companies possess exceptional engineering and field-proven operational credibility. However, scaling into international markets requires more than a superior product. Navigating foreign defense procurement, commercial buyers, and strict regulatory environments demands strategic clarity: communicating clear market value, earning global trust, and establishing a visible presence that international buyers and investors immediately understand.

​Join us for an intimate, discussion-led gathering bringing together founders, CEOs, business development heads, and marketing leaders across funded Defense Tech and dual-use startups.

Hosts & Partners

• ​Hosts: Yana Vekno and Yonit Tanenbaum

• ​Panelists: XTEND, Orca AI, Air, Robotican, and more to be announced soon

• ​Headline Partner: Aurelius

• ​Venue Partner: Startup Nation Central (SNC)

• ​Supporting Partners: Announced soon

​Agenda

• ​10:00 – 10:30 | Coffee & Networking

• ​10:30 – 10:40 | Opening Remarks

• ​10:40 – 11:15 | Panel 1: Positioning for Global Markets

​Moderator: Yonit Tanenbaum (Defense Tech Positioning & GTM Expert, Resonate To Win)

​Focus: Turning complex technology into a story international buyers understand and remember-what they misunderstood, which messages resonated, and how positioning evolved.

• ​11:15 – 11:50 | Panel 2: Content & Global Visibility

​Moderator: Yana Vekno (Complex Tech Content Expert, Ex-DDR&D)

​Focus: Bringing positioning to life through content and social media — how consistent visibility built recognition, trust, and business opportunities.

• ​11:50 – 12:30 | Closing Networking & Peer Exchange

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​Who Should Attend?

​This closed-door session is curated for:

• ​Defense Tech & Dual-Use Founders, CEOs, and Executive Leadership with active contracts

• ​Business Development & Sales Leaders driving international expansion

• ​Heads of Marketing, Communications, and GTM