Look beyond the obvious

​What if your brilliant idea solves a problem nobody actually needs solved?

One of the biggest challenges for founders and problem-solvers is getting attached to a solution before truly understanding the problem, and more importantly, whether there is real demand for solving it 🫠

​Too often, we invest our time, energy, and resources into building something we believe people need, without taking the time to discover what they actually want or are willing to pay for.

​Join us for Look Beyond the Obvious, an inspiring keynote and hands-on workshop led by the Dafne Meneses, CEO of Hei Dingo. Together, we’ll explore what it really means to fall in love with the problem, not the solution ❣️🌸

​Through the keynote, we’ll challenge the way we approach ideas, uncover the importance of validating real needs, and explore how to distinguish between assumptions and genuine demand. Then, in a practical problem-mapping workshop, you’ll learn how to break down problems and question your assumptions.

Come and learn something new! 🫶