Swisscom Ventures masterclass: Stop Burning Money on Go-to-Market - Co-organized with Botte Secrète agency
How to build real B2B pipeline and make the right bets for sustainable growth ?
B2B teams have more data, more tools, more channels, more automation and more AI than ever. Yet many still struggle to create the one thing that every stakeholder dream about: reliable pipeline.
The paradox is clear: Account-Based Marketing is often presented as the most efficient motion in B2B. But many (if not most) programs fail. Hence the question:
What separates go-to-market investments that consume budget from those that create real impact on pipeline and revenue?
In 45 minutes, we will explore:
Why some pipeline engines underperform despite “doing everything right”
When to accelerate and when complex deals require patience, focus and a longer-term view
Why “ABM by the book” so often disappoints, and what stronger account-based approaches do differently
Where new AI, intent and go-to-market tools create leverage.
This masterclass is designed for senior B2B leaders looking to make sharper commercial choices: fewer vanity metrics, less growth theatre, and more clarity on the investments that can compound over time.
Can’t attend live?
Register anyway. Everyone registered will receive the replay after the session, along with the key takeaways and follow-up resources. It is also the best way to stay informed about future sessions.
About the organizers
Swisscom Ventures backs high-potential technology companies from Seed to Series C, with a focus on areas such as AI, cloud and ICT infrastructure, cybersecurity, digital health and smart technologies. Its perspective sits at the intersection of technology innovation, investment and the realities of scaling businesses.
Botte Secrète is the go-to-market partner for technical B2B companies in industry, energy and technology. From demand generation to revenue, we help companies generate qualified pipeline, win and develop strategic accounts, and structure growth across their key markets.
We're also behind the B2B Growth Leader Circle, bringing senior B2B leaders together around practical growth and go-to-market questions, and the B2Bible, Switzerland’s most comprehensive book on real-world B2B growth challenges, built on more than 150 interviews with business leaders.
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