​Growth Marketing Insights & Breakfast with HubSpot for Startups 🥐

​Join us for breakfast and a deep dive into Growth Marketing for B2B companies when Matrikel1 & Hubspot for Startups present insights from the brand new HubSpot State of Marketing 2025 Report launching January 13th! Over 1700 professionals across segments, regions & leadership roles are surveyed annually by HubSpot and the learnings compiled into this report 🚀

​Agenda: 

​9:00-9:10 AM
Welcome & Breakfast

​9:10-9:30 AM
Keynote presentation distilling main takeaways from HubSpot's State of Marketing 2025 Report, presented by Lotte Nedergaard Lauridsen, Co-founder of HelionB2B.

​9:30-9:55 AM
Fireside chat with Lotte & Susan Poulsen, CEO & Founder of AdPlenty moderated by Aya Fabricius from Mesh Community.

​9:55-10:30 AM
Networking

​We will touch on:

• ​How is marketing strategy changing evolving in 2025?

• ​What tactics are marketers adopting to get ahead?

• ​How are teams resourcing for the future?

• ​How can startups and growth companies leverage & prepare for the trends?

​Limited capacity - register here to secure your spot - and the delicious breakfast served!

​Want to get your hands on a hardbound copy of the report to take back to your team? Simply apply to the free HubSpot for startups program & register to attend this event. All successful applicants can pick up a copy of their report at the event.

​Meet the speakers 🎤

​Lotte Nedergaard Lauridsen is a B2B growth expert with over nine years of experience driving results through data-driven B2B strategies. As Co-Founder of Helion B2B and former Head of Marketing at Relesys, where she contributed to a successful IPO, she brings a unique mix of agency and client-side expertise. Having implemented 20+ growth strategies across Denmark and the Nordics, Lotte specializes in turning complex B2B buyer's journeys into measurable results and is your go-to person to talk to about how HubSpot helps Marketers. 

​Susan Poulsen, is an experienced B2B sales and marketing expert. She founded AdPlenty with a vision to revolutionize local digital marketing for multi-location businesses. With over a decade of experience in the industry, Susan identified the rising complexity and cost of digital marketing, especially for brands with physical stores. This drove her to create AdPlenty—a self-service, all-in-one platform that simplifies and automates cross-channel marketing with ease and efficiency.

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​Aya Fabricius is a former founder with 10+ years of experience in platform building, brand activation and executive communication strategy. Educated in marketing from among others Cambridge University, and with a background in art, technology and the startup ecosystem, she has a diverse and proven track record in growing organisations. Now, she has joined Mesh Community to help build and launch a new Nordic-wide network for top founders and VCs such as a16z, Spintop, FJ Labs, Snö, Skyfall, and many more.

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​This event is open to both Mesh / Matrikel1 members + founders, CMOs, and marketing professionals across the ecosystem. The event is presented together with our partner, HubSpot for Startups - apply for their startups program here using the Mesh Community name to secure your discount.