Full-Funnel Mastery: Leveraging Google Ads & WhatsApp for Growth

​Google Ads x WhatsApp: The Full-Funnel Growth Workshop

​🎟️ Tickets: HKD 120 per person

​Driving high-quality traffic to your website without a solid strategy won't guarantee brand growth. To truly scale your business, you need a seamless journey from the first click to the final conversation. Join Digital Nomads Hong Kong and WATI for an intensive workshop that bridges the gap between high-intent search traffic and personalised, high-converting communication. We will explore how to build a robust full-funnel strategy by pairing the unmatched reach of Google Ads with the direct engagement power of WhatsApp, turning prospects into loyal customers.

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🎯 Who Should Attend

• ​Business Owners wanting to maximise their return on ad spend and streamline customer communication.

• ​Marketing Managers looking to integrate top-of-funnel acquisition with bottom-of-funnel lead nurturing.

​🚀 Key Takeaways

• ​Seamless Funnels: Understand how to build a cohesive conversion funnel that transitions smoothly from search to chat.

• ​High-Intent Ads: Master the fundamentals of setting up Google Ads campaigns specifically designed to drive WhatsApp conversations.

• ​Smart Automation: Use WATI to engage and move leads instantly.

• ​ROI Tracking: Measure exactly how chat impacts your bottom line.

​📋 Workshop Outline

• ​Module 1: The Full-Funnel Philosophy

  • ​The shift towards conversational commerce.

  • ​Deconstructing the funnel: Where Google Ads and WhatsApp fit in your strategy.

• ​Module 2: Top of the Funnel – Google Ads

  • ​Capturing intent: Search Ads.

  • ​Crafting compelling ad copy and extensions that drive direct messaging.

  • ​Setting up Click-to-WhatsApp campaigns.

• ​Module 3: Bottom-of-funnel

  • ​Optimising WhatsApp profiles and catalogs.

• ​Module 4: Integration

  • ​Seamless tracking and strategy teardowns.

​Turn clicks into customers. RSVP today!

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​About the Speakers

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Francesco Bonafine

​Co-Founder / Managing Director, Digital Nomads Hong Kong

​Francesco Bonafine has 17 years of experience in digital marketing with direct experience in IBM and Google. He spent 7 years working for Google in account management and sales management roles around the world (Ireland-Italy-US-Philippines). During that period, he was part of the Product Management Team for Google AdWords Express. In 2017, Francesco founded the Digital Marketing Agency “Digital Nomads Hong Kong” – Official Google And Meta Partner. In 2024 Digital Nomads Hong Kong received the One-Star SME award from the City University of Hong Kong as recognition of achievement in corporate innovation. He is a public speaker for the HKTDC, the HKGCC, the Italian Chamber of Commerce of HK and Macau and several large Hong Kong co-working spaces.

​Farida Chan

​Associate Director of Partnerships & Innovation SEA, Wati

​Farida is experienced in SaaS, conversational commerce/AI, and growth. With a founder background, she launched a search engine platform in 2020 that aggregated Hong Kong SMBs using a unique verification logic. Even at that early stage, she leveraged WhatsApp API and automation for merchant recruitment and onboarding, shortly after the API was first introduced.

​She later joined a venture builder in Hong Kong, advising startups and businesses on growth hacking and product development, before moving to Wati where she focuses on partnerships and product innovation.

​Farida has also served as a guest lecturer for the Marketing Communications undergraduate program at The Chinese University of Hong Kong.