Your options before hiring a sales team
You know you need pipeline. What you're less sure about is whether to build outbound yourself, hire for it, or bring in someone who already has the system running, without picking wrong and losing months finding out.
That's the bind for most funded B2B founders right now. You've raised, you need to show sales traction, and the obvious next step, hiring a first salesperson or building an outbound function from scratch, feels expensive and slow to get right before you even know what messaging or ICP works. Get it wrong and you've burned budget, burned time, and you're back where you started.
This session is a practical look at the options you actually have at this stage, not another list of cold email templates. Hugo Samengo-Turner founded Ortus Studio in December 2023 to run outbound for funded B2B founders exactly in this spot: your bridge to pipeline before you hire a sales team. He'll use Ortus as one example of what "good" looks like, alongside the other routes founders take, so you can see the trade-offs clearly and pick what fits where you are now.
What you'll learn:
The main routes to pipeline at your stage: DIY outbound, a specialist partner, or other stopgaps, and what each one actually asks of you
How to judge which option fits your current stage, not the stage you'll be at next year
What separates signal-based outbound (researched, timely, aimed at real decision-makers) from generic mass outreach
The questions worth asking before you commit budget or headcount to any one route
How to keep the option to change course without losing the momentum you've built
Meet your speaker: Hugo Samengo-Turner is the founder of Ortus Studio, where since December 2023 he's run signal-based outbound for funded B2B founders, booking qualified meetings with decision-makers through researched, timely messaging. As he puts it, his work is "outbound and GTM systems that build predictable deal flow."
You don't have to guess your way into a pipeline, or commit to the wrong option before you've seen the alternatives. Save your spot