Off The Record x International B2B Marketing

​Off the Record is Ammunition’s invitation-only roundtable series for senior marketers operating at the forefront of their industries.

​Built by marketers, for marketers, each session convenes a carefully curated group of peers to pressure-test ideas, compare perspectives, and explore what to back next.

​It’s designed for honest conversations about what’s working, what isn’t, and where you’re placing your bets.

​Across breakfast, lunch, or dinner, we gather around one focused topic and let the discussion do the work.

​What to Expect

• ​1.5 hours around the table

• ​10–15 marketing leaders per session, forming a trusted peer forum balanced across perspectives and experience.

• ​One topic that matters, shaped by the realities of leading modern marketing, from international growth to brand reinvention.

• ​No presentations. Just open, peer-level exchange.

• ​Off the record, by design. Chatham House rules — what’s shared at the table stays at the table.

​Roundtable 01 - International B2B Marketing

​Themes for discussion

• ​Global vs. local: where to standardise, where to adapt

• ​Market selection, opportunities and prioritisation

• ​Barriers, risks and how to overcome

• ​Operating model: structure, roles, and decision-making

• ​Brand vs. demand across markets

• ​Alignment between global marketing and regional sales