How To Properly Advertise & Screen Your Tenants. Professional Tenants can spot a Newby a Mile Away!
The most control you will ever have as a landlord is before you hand over the keys.
Yet this is also where many landlords — especially newer ones — make small but costly mistakes that signal inexperience.
Professional tenants can spot a new landlord a mile away. The wrong ads and prescreening questions can immediately expose you. In some cases, they may even try to bait you into a Human Rights complaint or discrimination claim.
In this session, I will teach you how to properly advertise a vacancy, structure your screening process, and protect yourself legally under Ontario law — including how to stay fully compliant with the Ontario Human Rights Code while still thoroughly vetting applicants.
What You’ll Learn
✔️ How to write a strong, compliant rental advertisement in Ontario
✔️ What to ask in a short pre-screening questionnaire to filter out time-wasters and poor-quality applicants
✔️ How I pivoted my screening process in today’s tougher rental market
✔️ The only legally appropriate response when declining an application
✔️ How to remain fully compliant with the Ontario Human Rights Code
✔️ What questions you can — and cannot — legally ask
✔️ How professional tenants may attempt to bait landlords into legal trouble
✔️ How to establish objective screening criteria before applications are submitted
✔️ Income verification, credit checks, landlord references, and key red flags
✔️ How consistency protects you from discrimination claims
✔️ Why disciplined screening matters more than any clause in your lease quickly under Ontario’s Residential Tenancies Act. Proper advertising and screening is your strongest risk-management tool.
This is a practical, straightforward session designed for Ontario landlords who want to operate professionally, reduce liability, and avoid preventable mistakes.
If you want fewer vacancies, stronger applicants, and fewer Landlord and Tenant Board issues — this webinar is essential.
As a bonus, I am happy to share how I stay out of the LTB!