Build Your Personal Brand on Instagram While Working a 9-to-5
A 90-Minute Live Masterclass to Find Your Voice, Build a Repeatable Content System, and Turn What You Know Into an Audience and Opportunities
You don’t need to quit your job to start building something of your own.
You don’t need to become a full-time influencer.
And you definitely don’t need to spend your entire life making content.
I know because I built my personal brand while working a demanding corporate 9-to-5.
Since then, I’ve:
📱 Built an audience of 800,000+ people across platforms
📈 Grown to roughly 250,000 followers on Instagram
👀 Generated more than 200+ MILLION views
🚀 Built a content ecosystem that now generates roughly 5 to 10 MILLION views in an average month
💰 Built a six-figure creator business
👥 Built and managed a 15-person team
🌎 And received career, business, partnership, speaking, networking, and life opportunities I genuinely could not have imagined when I posted my first videos.
But none of this happened overnight.
I didn’t start as a full-time creator.
I started while building my corporate career.
I had meetings.
Deadlines.
Responsibilities.
A full-time job.
And the same thought a lot of people have:
“I would love to create content… but when am I supposed to do it?”
Over the years, I figured out systems that allowed me to consistently create, learn what worked, build an audience, and eventually turn that attention into something much bigger.
Along the way, I’ve also helped several creator friends think through their personal brands, content strategy, positioning, ideas, and growth.
After being told repeatedly that I should teach this properly, I finally decided:
It’s time.
This Is NOT a “Go Viral in 30 Days” Masterclass
I can’t promise you 10,000 followers.
I can’t promise your next Reel will go viral.
Nobody can honestly promise that.
What I CAN teach you are the systems, frameworks, workflows, and lessons that helped me build my own audience.
Your job is to execute them.
And if you consistently become better at finding ideas, packaging those ideas, telling stories, publishing, studying your results, and repeating the process, growth becomes an outcome you give yourself a much better chance of earning.
That’s what this masterclass is about.
What We’ll Cover
1. What Should You Actually Create Content About?
Most people don’t struggle because they have nothing to say.
They struggle because they don’t know which parts of their knowledge, experience, personality, and story are worth sharing.
I’ll show you how I think about:
• Who you want to help
• What you want to become known for
• Finding your unique advantage
• Expertise vs. lived experience
• Choosing your content pillars
• Creating without pretending to be an “expert”
You probably already know enough to help someone who is a few steps behind you.
2. Positioning: Why Should Someone Follow YOU?
There are thousands of people talking about careers.
Thousands talking about finance.
Thousands talking about fitness.
Thousands talking about AI.
So why should anyone follow you?
We’ll work through how your:
Experience + Story + Perspective + Personality
becomes your personal brand.
Because information is becoming commoditized.
Your perspective isn’t.
3. How I Find Content Ideas
I’ll show you how I personally think about content ideation and the different buckets you can pull ideas from:
• Your experiences
• Things you’re learning
• Mistakes you’ve made
• Questions people ask
• Strong opinions
• Career lessons
• Personal transformations
• Stories
• Trends in your industry
• Problems your audience repeatedly faces
The goal is to stop staring at a blank screen asking:
“What do I post today?”
4. The Content Formats That Make Creating Easier
You don’t need to invent a new style every time you post.
We’ll break down repeatable formats such as:
• Story-based content
• Educational content
• Lists
• Mistakes
• Contrarian opinions
• Before and after
• “Here’s what I learned”
• Tutorials
• Reactions
• Experiments
• Series-based content
Once you understand formats, one idea can become several different posts.
5. Hooks, Storytelling and Making People Care
A good idea isn’t enough.
People need a reason to stop scrolling.
We’ll talk about:
• What makes a strong hook
• Curiosity
• Specificity
• Stakes
• Storytelling
• Retention
• Getting to the point faster
• Why some of your “best” ideas may perform terribly
• Why simple ideas sometimes explode
I’ll show examples from my own content and break down what I believe worked and what didn’t.
6. How to Actually Do This With a 9-to-5
This is the heart of the masterclass.
Because knowing how to make content doesn’t matter if you can’t consistently create it.
I’ll show you how to separate the content process into:
Ideation → Scripting → Filming → Editing → Ready to Publish → Published
Instead of trying to do everything every single day.
We’ll talk about:
• Batch creation
• Weekly workflows
• Finding time around your job
• What to automate
• What AI can help with
• What you should keep human
• When outsourcing starts making sense
• What I would outsource first
• Avoiding creator burnout
You don’t need a 15-person team.
That’s where my business eventually reached.
I’ll show you what I would do if I were starting again with just myself, a phone, and a full-time job.
7. Understanding Growth Without Becoming Obsessed With Followers
We’ll talk about what I actually pay attention to:
• Views
• Watch time
• Retention
• Shares
• Saves
• Comments
• Followers generated
• Repeatable patterns
Instead of treating every post as a pass/fail test, you’ll learn how to treat your content as feedback.
Every post teaches you something.
And over enough iterations, those lessons compound.
8. How Personal Brands Make Money
We’ll spend roughly 10 to 15 minutes talking about what happens once you’ve built trust and distribution.
There are MANY ways a personal brand can create income and opportunities:
• Brand sponsorships
• Affiliate revenue
• Digital products
• Courses
• Masterclasses
• Coaching
• Consulting
• Communities
• Services
• Newsletter sponsorships
• Speaking
• Events
• Your own company
• Career opportunities
You don’t necessarily need millions of followers.
You need the right audience, a problem you can solve, and trust.
I’ll also share how I think about moving from:
Audience → Trust → Offer → Revenue
without turning every piece of content into a sales pitch.
9. Your 30-Day Action Plan
I don’t want you leaving inspired for three days and then doing nothing.
By the end of the session, you should have clarity around:
• Who you’re creating for
• What you want to talk about
• Your content pillars
• Your repeatable formats
• Your first batch of ideas
• Your creation workflow
• Your publishing cadence
• What you’re doing over the next 30 days
The goal is simple.
Stop saying:
“I’ve been thinking about creating content.”
And start creating.
🎁 INCLUDED: The Creator Content Operating System
Everyone who attends will receive my Notion Creator Content Operating System.
I intentionally want this to be simple.
Not another 37-page resource you save and never open.
It’s designed to become the place where you actually run your content.
💡 Idea Library
Capture your content ideas before you lose them.
Organize ideas by:
• Content pillar
• Topic
• Format
• Priority
• Platform
• Status
🪝 Hook Library
A swipe file of hook frameworks and examples you can adapt to your own content.
Instead of starting every script from zero, you’ll have frameworks to help you think.
⚙️ Content Production Workflow
Every piece of content moves through one simple system
This is essentially the system I want you to leave the masterclass using the very next day.
Who Is This For?
This is for the person with a career who keeps thinking:
“I know I should be building my personal brand.”
Maybe you’re a:
Software engineer.
Product manager.
Designer.
Marketer.
Consultant.
Data professional.
Recruiter.
Founder.
Finance professional.
International professional.
Or someone with knowledge and experiences that could genuinely help other people.
You don’t need an existing following.
You don’t need expensive equipment.
You don’t need to quit your job.
And you don’t need to call yourself a creator.
You just need something worth sharing and the willingness to publish before everything feels perfect.
Four Reasons You Might Build a Personal Brand
You might want Authority.
You want people in your industry to recognize your expertise.
You might want Career Leverage.
You want opportunities, relationships, recruiters, companies, and people to discover you instead of always having to chase them.
You might want to become a Creator.
You want to build an audience and eventually create another source of income.
Or you might want to build a Business.
You want distribution before you launch the product, service, company, or idea you’ve been thinking about.
You don’t have to know exactly where this goes yet.
You just have to start building.
Why Is the First Masterclass Only $9.99?
Because this is the first time I’m teaching my entire Instagram personal-brand system as a structured live masterclass.
I’ve used these frameworks myself.
I’ve informally helped creator friends with them.
But now I want to teach the complete system, see where people need more help, answer real questions, and make the training better.
So I’m treating everyone joining this first session as my founding class.
And for this first live version and launch price I kept it as
90-minute masterclass + Creator Content Operating System = $9.99
If you’ve been telling yourself for months or years that you’re going to start building your personal brand…
Maybe this is your sign to finally begin.