OPUS Oracles: Mastering Brand Growth: Insights from Matt Jones, Co-Founder of Four Pillars Gin
Join us for an Exclusive OPUS Oracles Event with Matt Jones – exited co-founder of Four Pillars Gin.
In 2013 Four Pillars Gin was launched through crowdfunding, selling 400 bottles of gin and lighting the fuse on an extraordinary decade of growth. Ten years later, Four Pillars had scaled to be the most influential spirits brand in Australia, overtaking the gin market leader Hendrick’s, and being named the world’s leading gin producer an unprecedented three times. Regardless of what category your business is in, this is an entrepreneurial success story you won’t want to miss.
For founders, success isn’t just about having a great product—it’s about mastering the art of brand building, effective marketing, and growth strategies that fuel awareness, trust, and sustainable scaling. Too often, founders focus on perfecting the product while overlooking these critical elements, and without a strong brand identity or a clear growth roadmap, even the best ideas can struggle to reach their potential.
Matt Jones knows this first hand. As the co-founder of the award-winning Four Pillars Gin, he successfully scaled the brand into one of the world’s most recognized and celebrated gin companies, winning multiple global accolades and achieving a profitable exit. In this exclusive OPUS Oracles session, Matt will share invaluable lessons from his entrepreneurial journey and his new book, Lessons From Gin—how he navigated the challenges of brand building, marketing, and growth in an increasingly competitive landscape.
Through Matt’s hands-on experience with Four Pillars Gin (three times named International Gin Producer of the Year at the International Wine & Sprits Competition in London), you’ll gain actionable insights into how to elevate your brand, unlock the power of storytelling, and implement growth strategies that resonate with today’s socially-connected consumers. This is an exciting opportunity to learn directly from a founder who has been through the journey and achieved real success. —and, just maybe, sample some of Four Pillars’ world-renowned gin!
About the Speaker
Matt’s career spans nearly three decades, with global experience in brand strategy, creative thinking, and entrepreneurship. He’s worked with industry giants like IBM, Microsoft, Sony, and Volkswagen, helping them thrive in a new era of consumer expectations. Today, Matt advises start-up founders and CEOs through his creative growth partnership, Think Story Experience, guiding them to use storytelling, design, and emotional experiences to accelerate their success.