

Reaching Gen Z: talk from Snapchat + uLead
Gen Z is the audience most DTC brands want to reach, but their attention is hard to win.
Join us for an evening with growth and marketing professionals to discuss how DTC brands can reach Gen Z today — from shifting attention patterns to channels worth testing beyond the usual paid social mix.
The format is intentionally small: focused talks, Q&A, and enough time to have real conversations with other marketers.
You’ll hear from:
Talia Jeffries
Senior Ad Partner Manager at Snapchat
"How DTC brands can diversify paid social to reach Gen Z"
Marco Scannavino
Paid Media Expert & Founder of uLead, The GenZ Ecosystem
"Unhinged Tones & Elongated Journeys: Decoding Gen Z"
Who it’s for
Growth marketers, paid social leads, performance marketers, and DTC brand teams already running paid social.
Agenda
18:30 — Doors open
19:00 — Talks and Q&A
20:00 — Networking
Be part of the room!
🐦⬛💛