CMF: B2B Positioning Has No Boundaries w/ Harish Venkatesh | Friday Collective #35

​Friday Collective #35 | B2B Positioning Has No Boundaries

​Different markets. Different audiences. Same challenge.

​Why should buyers choose you over your competitors?

​In crowded B2B markets, having a great product isn't enough. How you position your brand determines how customers understand your value, remember you, and choose you.

​This Friday, we're joined by Harish, Founder of Become®, a positioning-first brand consultancy recognized as Best Brand Design Studio for three consecutive years.

​With 10+ years of experience shaping brands for 270+ organizations, including Intel, PepsiCo, Uber, and NASDAQ, Harish brings a perspective on what makes positioning work across industries and markets.

​What we'll explore:

​How to stand out when competitors offer similar solutions.

​Why B2B brands struggle to communicate their value.

​How positioning influences buyer perception and business growth.

​What it takes to reposition a brand for new markets and audiences.

​No generic branding theories. A conversation about positioning, differentiation, and business outcomes.

​📅 Friday, October 16, 2026

​🕔 5:00 PM IST

​📍 Online | Google Meet

​Hosted by Chennai Marketers & Founders (CMF)

​Come with your brand challenges. Leave with a different perspective.

​Register to join the conversation!