Internationalization Strategy: How to Expand Without Burning Cash

​Most tech startups treat international growth as a sales problem. It isn't.

​Going international means scaling a second time, usually before you've certified that your product fits the new market. So you're double betting: on the expansion, and on a market fit you assumed but never proved. That's why most companies hit a steep and expensive learning curve.

​This workshop gives you a methodology to do it differently.

​We'll work through:
→ Why most international expansion fails, and how to spot the traps before they cost you
→ "Full Orbit": setting up market entry as profitable business, not just activity
→ How your business model (B2B, B2C, service) shapes the entire strategy and what it costs
→ Choosing your first market: the Beach Head you have to win, then the Bowling Alley order of expansion
→ Validating a foreign market before you commit, using your own Key Success Factors
→ Building a market entry business case with the affordable loss method

​This is for (early-stage) tech founders who are thinking about international markets, or already moving and want a plan instead of acting opportunistically.

​Facilitated by Marc Wullings / Skip Red

​Seats are limited. We confirm each spot to keep the group focused.