Invitation to Serbia–Norway Business Forum in Oslo September 25th
Dear Business Leaders, Ecosystem Stakeholders, Associates and Friends.
The Embassy of the Republic of Serbia in Oslo is delighted to invite you to a business forum and networking reception in Oslo on the 25th of September, with the aim of deepening cooperation, encouraging new business connections, and opening space for fresh initiatives between Serbia and Norway.
Date: Friday, September 25, 2026
Time: 13:00 - 16:30
Venue: Hotel Continental, Stortingsgata 24/26, 0117 Oslo
Bringing together representatives of the business community, institutions and relevant professional circles, the event is designed to encourage meaningful exchange and to support the development of new partnerships of mutual interest.
The program will focus on strengthening economic ties between Serbia and Norway, fostering dialogue among key stakeholders, and presenting EXPO 2027 Belgrade as a major opportunity for international cooperation, visibility and engagement.
Program:
13:00–13:30 | Welcome Reception
Registration, refreshments, drinks, fingerfood and an opportunity to meet fellow guests before the formal programme begins.
Experience a traditional Serbian welcome in folk costumes with bread and salt, and explore Serbia’s cultural heritage through the interactive Virtual Museum of Serbia.
13:30 | Opening Ceremony
Moderator: Dragan Jovanov
Advisor to the Ambassador for Business Affairs
Welcome and introduction, followed by the national anthems of Serbia and Norway, performed live by soprano Simona Tomović.
Welcome Address
H.E. Jasmina Mitrović Marić
Ambassador of the Republic of Serbia to the Kingdom of Norway
Opening reflections on the relationship between Serbia and Norway, opportunities for closer economic cooperation and the international significance of EXPO 2027 Belgrade.
EXPO 2027 Belgrade
Discover the vision behind EXPO 2027 and the opportunities it creates across tourism, investment, infrastructure, culture and international business.
Presented by the EXPO 2027 Belgrade Team
expobelgrade2027.org
A Musical Moment from Serbia
Traditional Serbian music performed by soprano Simona Tomović.
The Virtual Museum of Serbia
An immersive introduction to Serbia’s cultural, historical and spiritual heritage through 3D animation and virtual reality.
Presented by the Office for Public and Cultural Diplomacy
Air Serbia: Connecting Serbia and Norway
How stronger air connectivity can support business travel, tourism, investment, diaspora relations and greater cooperation between the two markets.
Presented by Air Serbia
airserbia.com
From Stavanger to the World: A Green Transition Playbook
Stavanger has developed a powerful ecosystem for innovation, electrification and green industrial development. Anne Woie will share the thinking behind the region’s success, highlight its leading and emerging export industries, and present opportunities for innovative companies, entrepreneurs and international talent looking to collaborate, invest and create new business opportunities in the region.
Anne will also explore how the region’s cutting-edge experience in e-mobility, infrastructure, policymaking and local government facilitation can support international partnerships and create lasting green growth for countries around the world and their local communities.
Anne Woie
Head of Economic Development and Foreign Affairs
Stavanger Business Region
stavangerbusinessregion.com
DON’T WAIT UNTIL EVERYONE ELSE DISCOVERS SERBIA
From Conversations to Contracts — Norway, Serbia and the Western Balkan
Building bridges between markets through business communities, innovation ecosystems, investments, entrepreneurship and meaningful connections.
Rudi Clausen
Co-Founder & Partner, FOMO and Norway-Serbia Bridge Alliance
fomo.no | norserbridge.com
Urban Challenges Meet Innovative Solutions
A look at smart cities, sustainable development and how Serbian and Norwegian partners can collaborate on practical urban solutions.
Bjarne Uldal
Chief Innovation Officer, Nordic Edge
nordicedge.org
New market: check! ✅ Hello Serbia!
Zaptec’s Market Entry in Serbia and Opportunities Ahead
A firsthand account of Zaptec’s journey into the Serbian market—from the initial delegation visit to establishing distribution partner and new opportunities for growth.
Hermann Schmidt
Global Business Development Manager, New Markets, Zaptec
zaptec.com
A Musical Moment from Serbia
A second live performance by soprano Simona Tomović.
15:50 | Forum Reflections
A brief moderated conclusion connecting the afternoon’s central themes—from EXPO 2027 and market opportunities to innovation, mobility and practical business collaboration.
15:55 | Prize Draw: Serbia for the Curious
One guest will receive a special opportunity to experience Serbia—a country worth discovering, both as a destination and as a business market.
16:00–16:30 | Networking and Mingling
Continue the conversations, meet speakers and fellow guests, exchange contacts and explore the Virtual Museum of Serbia.
The formal programme concludes at 16:00, with networking until 16:30.
The event is organized in collaboration with and supported by:
The Embassy of the Republic of Serbia in Oslo
The Royal Norwegian Embassy in Belgrade
Norway-Serbia Bridge Alliance
Stavanger Business Region
Oslo Chamber of Commerce & Industry
Nordic Edge
Company Outing & FOMO
Capacity is limited. Kindly confirm your attendance by accepting this invitation by Tuesday, 22nd September.
We are delighted to welcome you to an afternoon devoted to connection, opportunity and future cooperation.